Thursday, April 8, 2010

Bebo: Bye bye or buyer?

News that AOL plans to shut or sell struggling social network Bebo will surprise no one. It's more of a surprise that so many social networks still strive on in the face of huge market dominance by a few players. Even once-dominant MySpace is undergoing yet another revamp to try and close the widening gap with front-runner Facebook.

But without the huge resources that News Corp-owned MySpace enjoys, the only option for many smaller networks will be to find a specific niche, to evolve into a specialised service, or to merge.

Read more here

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