Monday, January 3, 2011

Why bricks should lose to clicks

eBay ran a particularly clever campaign this year: "Browse at Westfield, buy on eBay." It's a 180-degree turn from a few years ago, when the internet served more as a catalogue for shopping that actually took place offline.

Retailers predicted a gloomy festive season: they claim one of the key reasons, other than rising interest rates, is a rush by Australian consumers to overseas shopping sites. The strong Australian dollar means that buying items from the US - even when international shipping costs are included - often works out cheaper than buying goods here.

Read more here